Yorkshire Water Launch Campaign to Increase Residents’ Water Intake

Following new research unveiled by Yorkshire Water, which states that only one quarter of the region’s population is drinking enough water, the company has launched a campaign to encourage people to up their consumption.

The research, based on a survey of 1,000 Yorkshire residents, also shows that a staggering 40% of those questioned typically drink less than 2 glasses of water per day. Compare this to advice from the European Food Safety Authority, which recommends that the average woman drinks 1.6 litres per day while men should consume around 2 litres, equating to approximately 6-8 glasses per day, and you can see the extent of the problem.

Susan Gee, Occupational Health and Wellbeing Manager at Yorkshire Water, is quoted as saying:

“The average adult loses around 10 cups of water every day simply by breathing, sweating, urinating and eliminating waste.

“The results of this survey reveal that most people don’t drink as much fluids, and especially water, as they should.

“So we are urging people to make a late New Year’s resolution to consume more tap water which will help keep their energy levels up and their calorie intake down compared to alcohol, fizzy drinks and caffeine.”

To supplement their push to get people drinking more water, representatives from Yorkshire Water were seen at Hull train station on the 19th of January, handing out free bottles of water to commuters; they are heading to Leeds station to do the same on the 26th of January, and that’s not all…

To add a touch of the bizarre to the whole occasion, Yorkshire Water have also released a new promotional video (see below) celebrating all things Yorkshire, declaring with pride, “‘Course it’s better.”

It must be something in the water, or so they say (and who am I to argue? I am a Cas lad after all!).

Sam Bonson

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. He is currently working as a content writer, journalist & editor in an attempt to expand his horizons.

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