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    Thursday, 16 February 2017

    CocoaVia - Mars’ Entry into the UK Supplement Market

    Food & confectionery manufacturer Mars is a truly massive global company, with more beloved brands under their banner than you may realise. While you’re likely aware that some of the big names of the chocolate market including Twix, Snickers, Maltesers, Galaxy and Milky-Way are all actually Mars products, you may be surprised to learn that they also delve into the savoury with names like Uncle Ben’s and Dolmio. Even our pets are likely to be chowing down on Mars products, as pet food manufacturers Whiskas, Pedigree, Cesar and Sheba all fall under the same umbrella.

    Evidently disagreeing with the age-old mantra of ‘less is more’, they’re now stepping into the UK supplement market with CocoaVia – a product derived from cocoa flavanols that has already proven to be popular in the US.

    Marketed as ‘All the Goodness of Dark Chocolate without the Calories’, the product is not actually made directly from chocolate in the way you may expect. The supplement makes use of cocoa flavanols, which are naturally present in fresh cocoa beans but are typically destroyed during processing. This is made possible due to Mars’ Cocoapro process, which has been developed over two decades of research into how to preserve the precious flavanols.

    The product is designed to promote healthy blood flow by maintaining the smooth flow of oxygen and nutrients to organs and tissues, according to the official website. Your circulatory system is solely responsible for making sure that all parts of the body get the sustenance they require, so maintaining its good health is vitally important.

    Each three-capsule serving of the supplement provides 375g of cocoa flavanols, which maintain the elasticity of blood vessels alongside controlling nitric oxide levels in the body.

    Mars Symbioscience marketing and sales director Julie Talbot said, “We are excited to expand our distribution to the UK and Ireland to provide more people with the opportunity to experience the benefits of CocoaVia® food supplement.”

    The product will be available on UK shelves within the year, although no exact launch date has been confirmed at the time of writing.

    Sam Bonson

    Sam is an aspiring novelist with a passion for fantasy and crime thrillers. He is currently working as a content writer, journalist & editor in an attempt to expand his horizons.
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