> Lidl to Donate Food Surplus via Neighbourly App, Pledges Support for #FundaFridge Campaign - The Food Safety Company Lidl to Donate Food Surplus via Neighbourly App, Pledges Support for #FundaFridge Campaign - The Food Safety Company
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    Wednesday, 15 February 2017

    Lidl to Donate Food Surplus via Neighbourly App, Pledges Support for #FundaFridge Campaign

    Img: Neighbourly 
    Food waste is a growing problem in the developed world, with the Waste & Resources Action Programme (WRAP) estimating that over £12.5billion worth of food is discarded by UK households each year, and the truly sickening fact is that while the vast majority of us are likely guilty of wasting far more than we should, countless disadvantaged souls are forced to barely scrape by. They rely on charitable organisations to provide their most basic of requirements.

    Aiming to counteract this alarming level of waste, community-driven social network Neighbourly is taking steps to connect food manufacturers and retailers with a food surplus to the charities in desperate need of such provisions. Marks & Spencer was the first major retailer to partner with Neighbourly back in 2015, and was able to reduce food waste at their stores by 9% by redistributing 698.13 tonnes of food via the app. This amounted to a CO2 saving of 616.24 tonnes.

    Lidl announced their new partnership with Neighbourly following a successful 8-week trial period, which saw them provide food to more than 3,400 people across day care centres, housing support projects, children’s centres and community centres.

    Nick Davies, Founder of Neighbourly, commented on the new partnership:

    Neighbourly Founder Nick Davies
    “We are very pleased to welcome Lidl to our food surplus donation programme alongside M&S. Both organisations are fully committed to building meaningful relationships with their communities, and using Neighbourly means that those most in need do not face the additional pressure of having to pay to have food surplus donations delivered. 

    “As we’ve seen with the success of our activities to date with M&S and Lidl, if adopted widely, this model could change how the supermarket industry deals with the redistribution of surplus food and provide a more holistic solution for community partners.”

    Alongside their commitment to taking a more active role in combating food waste, Lidl are also officially the first UK retailer to sign up to Neighbourly’s #FundaFridge campaign. The campaign aims to support food charities by helping them to raise funds for a fridge or freezer. The supermarket chain has so far donated 100 fridges and freezers to the campaign.

    Commenting on the partnership, Daniela Tulip, Head of Corporate Social Responsibility at Lidl UK, said, “This new partnership provides a great opportunity for us to make a real positive contribution to the communities that we are in. Crucially, we are able to help improve charities’ ability to safely store through the donation of fridges and freezers, which will increase their capacity to sustainably manage surplus food and, in turn, provide more meals for those who need them.”


    Sam Bonson

    Sam is an aspiring novelist with a passion for fantasy and crime thrillers. He is currently working as a content writer, journalist & editor in an attempt to expand his horizons.
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    Item Reviewed: Lidl to Donate Food Surplus via Neighbourly App, Pledges Support for #FundaFridge Campaign Rating: 5 Reviewed By: Food Safety Co
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