> McDonalds Unveil New Global Growth Plan & Hint at UK Home Delivery Service - The Food Safety Company McDonalds Unveil New Global Growth Plan & Hint at UK Home Delivery Service - The Food Safety Company
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    Thursday, 2 March 2017

    McDonalds Unveil New Global Growth Plan & Hint at UK Home Delivery Service


    Yesterday, global fast-food giant McDonalds unveiled their global growth plan to an eager audience attending the company’s Investor Day in downtown Chicago. The plan outlines financial targets and initiatives for the company spanning the next 3 years.

    The plan is broken down into 5 key areas:
    • Enhancing digital capabilities and the use of technology to dramatically elevate the customer experience
    • Redefining customer convenience through delivery
    • Accelerating deployment of Experience of the Future restaurants in the US
    • Initiating a new 3-year target for cash return to shareholders
    • Establishing new financial targets for Sales, Operating Margin, Earnings per Share and Return on Incremental Invested Capital
    While much of the contents of the plan are expected, such as their strategy to retain and regain customers via improved focus and meaningful improvements in quality, convenience and value, other aspects of the growth plan have caused excitement amongst those in the know. I refer, of course, to their hints towards operating a home delivery service in the UK.

    Now, it is worth mentioning that at no point does the plan explicitly state that McDonalds will launch a UK delivery service. What it does say is that the company is “experimenting with different delivery models” in their top five markets (US, UK, France, Germany and Canada). Following the success of delivery services already offered by McDonalds in China, South Korea and Singapore, alongside widespread demand for similar services in other markets, the UK delivery plan seems like a good one, which I would expect to be highly successful if the fast food company do decide to go ahead with it.

    In the official statement released on the company website, McDonalds state:

    “One of the most significant disruptions in the restaurant business today is the rapid increase in delivery. Through technology, delivery has changed the way customers order, pay, track and receive food and provide feedback. Coupled with the explosive growth in third-party delivery companies, the landscape has created an exceptional opportunity for growth.

    “Because of our extraordinary footprint, McDonald's is uniquely positioned to become the global leader in delivery. In McDonald's top five markets (U.S., France, the U.K., Germany and Canada) nearly 75% of the population lives within three miles of a McDonald's. McDonald's is already one of the largest providers of delivered food in the world, with annual Systemwide delivery sales of nearly $1 billion across various markets including China, South Korea and Singapore. China has tripled its delivery business since its launch in 2008. In 2016 alone, China's delivery business grew 30%.

    “No other food company in the world has this reach and ability to be this convenient to so many customers through delivery. Currently, McDonald's is experimenting with different delivery models including partnering with third parties for ordering and fulfillment throughout the world.”

    The company are yet to confirm when, or even if, the new delivery service will begin operating in the UK, but I for one eagerly await more news. My waistline is dreading the announcement.


    Sam Bonson

    Sam is an aspiring novelist with a passion for fantasy and crime thrillers. He is currently working as a content writer, journalist & editor in an attempt to expand his horizons.
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